List of Retail Media Networks
The retail media industry is booming with over 200 retail media networks examples worldwide in 2025. Global brands struggle to navigate this rapidly growing space, which mimbi aims to make more transparent through a collaborative database.
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Top 2025 commerce media networks database
How big is the retail media industry? How many retail media networks are there? Who are the top networks in the industry?
Tips: Direct links to US, EU, France, UK, Germany markets.
The retail media market is booming, with both online-only players and brick-and-mortar stores launching their advertising networks.
Global/local brands and agencies are finding it increasingly difficult to navigate this space.
At mimbi, we decided to collect as much data as possible and share it with the community. As this is a fast moving environment, we also expect the community to help us update, correct and evolve this table to make it a collaborative database that everyone can use.
For now, you’ll find more than 200+ commerce media networks from the US, EMEA, LATAM and APAC, with public data we collect (last update January, 2025) for each of them that you can filter.
You can directly access retailers powered by Criteo or CitrusAd or the ones operating in the US or Europe.
If you would like to participate, please contact us!
Market Analysis (Q1 2025)
Retail media and marketplaces have transformed global commerce, with approximately 65% of listed retailers now operating marketplace models. This shift illustrates retailers’ evolution from traditional stores to comprehensive platforms that accommodate third-party sellers and cater to consumers’ desire for all-in-one shopping experiences.
Notably, about 40% of these marketplaces also maintain physical store locations, underlining a successful fusion of digital and brick-and-mortar strategies across multiple regions, including North America, Europe, and parts of Asia.
The technology landscape of retail media is progressively dominated by self-service platforms, with of retailers offering automated advertising solutions. In on-site advertising, Criteo remains a leader, serving about 40% of retailers across diverse segments. Meanwhile, The Trade Desk has gained traction in off-site advertising—used by about 20% of retailers—enabling programmatic campaigns and audience extension through data-driven, cross-channel targeting.
Globally, custom solutions are also on the rise: about 15% of retailers choose to develop their own in-house platforms to maintain tighter control over first-party data and user experience. This approach is prevalent among heavyweight players such as Amazon, Walmart, Mercado Livre, and Allegro—all of which leverage their vast customer bases and data ecosystems to build proprietary ad tech.
Beyond North America, European retail giants like Carrefour have been launching their own retail media divisions, and Zalando has built Zalando Partner Marketing Services (previously known as ZMS) to harness its highly engaged online fashion audience.
In Asia, e-commerce leaders like Alibaba and JD.com have similarly expanded in-house ad offerings, fueling sophisticated targeting and integration across the entire online shopping journey.Overall, these developments underscore a maturing global retail media ecosystem that prioritizes automation, flexibility, and integrated shopping experiences.
Retailers are increasingly blending online and offline channels, embracing data-driven insights, and investing in technology partnerships or custom solutions to attract advertising revenue and strengthen their positions in this "third wave" of online advertising.
Today, the largest retail media networks operate in the US, a market dominated by players such as Amazon or Walmart. In Europe, the market is more fragmented, and while Amazon is still a strong player, local players can be strong, such as grocery chains (e.g. Carrefour or Tesco) that dominate the FMCG space.
To date, we account for more than 200 retail media networks around the world, and that number is growing every day. These networks can be operated by online pure-players and/or brick-and-mortar retailers, using in-house technology or technology from vendors such as Criteo, Citrus or Dunnhumby.
For retailers, Retail Media Networks provide a valuable way to monetize customer data and site traffic. For brands or advertisers, Retail Media Networks offer a unique opportunity to reach consumers at critical points in the purchase process, while often providing a more direct attribution of advertising spend to sales.
The data is a mix of technology detected on retailers' websites, data collected from ad tech vendors' websites, and PR and publicly available data. Thanks to the growing retail media community around mimbi, we are getting more and more market insights, that allow us to update data on a monthly basis.
mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way. Reports examples: Amazon Campaign Report , Criteo Campaign Report ...
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