UK
Top Retail Media Networks
The retail media industry is flourishing across the UK market.
As global brands and sellers seek to maximize their presence in this complex and diverse market, this index offers a solution to enhance transparency.
2024 UK commerce media networks database
How big is the retail media industry in the United Kingdom? How many retail media networks are there? Who are the top networks in the industry?
The UK retail media market is booming, with both online-only players (like Amazon or eBAY) and brick-and-mortar stores (like Tesco or Boots) launching their advertising networks.
Global/local brands, sellers and agencies are finding it increasingly difficult to navigate this space with numerous options like Sainsbury's, Superdrug or ASOS.
At mimbi, we decided to collect as much data as possible and share it with the community. As this is a fast moving environment with both UK and non-UK players, we also expect the community to help us update, correct and evolve this table to make it a collaborative database that everyone can use.
For now, you’ll find more than 25 commerce media networks in the UK with public data we collect (last update November, 2024) for each of them that you can filter.
If you would like to participate, please contact us!
In the UK, the market is quite concentrated, with strong market shares for Amazon. However, local players can be strong too, such as grocery chains (e.g. Tesco or Sainsburry's) that dominate the FMCG space. We also identify market leaders like Asda, Currys, ASOS or B&Q.
To date, we account for more than 25 retail media networks in France, and that number is growing every day. These networks can be operated by online pure-players like marketplaces and/or brick-and-mortar retailers, using in-house technology or technology from vendors such as Criteo, Citrus or Dunnhumby.
We focus primarily on the US and European markets (top markets are the UK, Germany and France), with partial coverage of LATAM and APAC. Smaller markets are particularly interesting when they are dominated by local retailers that global brands may not necessarily know about. See our full index
For retailers, Retail Media Networks provide a valuable way to monetize customer data and site traffic. For brands or advertisers, Retail Media Networks offer a unique opportunity to reach consumers at critical points in the purchase process, while often providing a more direct attribution of advertising spend to sales.
The data is a mix of technology detected on retailers' websites, data collected from ad tech vendors' websites, and PR and publicly available data. Thanks to the growing retail media community around mimbi, we are getting more and more market insights, that allow us to update data on a monthly basis.
mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.
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