Amazon Ads Keyword Match Analyzer
How can I identify negative keyword conflicts in my Amazon PPC campaigns?
What is match type cannibalization, and how does it affect my ads?
Wasted ad spend caused by negative keyword conflicts, internal competition between match types, and suboptimal targeting can ruin your performances.
By quickly identifying and resolving these issues, our free tool is designed to help advertisers take control of their PPC campaigns, minimize inefficiencies, and unlock their full performance potential from the start.
The Amazon PPC Keyword Match Analyzer helps advertisers avoid blocking their own ads with negative keywords and prevent competition between match types. By recommending the most effective match type for each keyword, it enables better campaign structure and minimizes wasted ad spend.
This tool is designed to help you optimize Amazon PPC campaigns by detecting negative keyword conflicts, preventing match type cannibalization, and recommending the best match types based on keyword structure. Upload your Amazon campaign keyword data, including both positive and negative keywords, match types. The tool processes this data to identify potential conflicts and inefficiencies.
To extract keywords and search terms from your current campaigns, you can leverage the Search Term Report from Amazon. The downloaded report will include columns such as Campaign Name, Ad Group Name, Targeting, Match Type, Customer Search Term, Impressions, Clicks, Spend, and Sales.
If you would like to suggest changes or new features, please contact us!
mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.
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