Grocery
Retail Media Networks
Grocery retail media networks are reshaping how brands connect with shoppers, offering more control, flexibility, and efficiency in campaign management.
These platforms allow advertisers to oversee their campaigns—from setup to optimization—without depending on managed services.
As brands and suppliers aim to strengthen their presence and boost performance in the evolving grocery retail media space, this list highlights key networks to consider.
2025 Grocery Retail Media Networks Directory
How prevalent are grocery retail media networks?
How many grocery retail media networks provide self-service advertising platforms? Who are the key players driving self-managed advertising in the CPG, FMCG, and food & beverage sectors?
The grocery retail media landscape is rapidly evolving, with industry leaders like Tesco, Walmart, Carrefour, and Instacart spearheading self-service advertising solutions. These platforms are transforming how brands, manufacturers, and suppliers engage with grocery retailers, offering greater autonomy, flexibility, and efficiency in campaign management.
There is increasing demand for tools that help advertisers scale and optimize their efforts across multiple commerce media platforms. At mimbi, we’ve compiled a comprehensive database to help brands navigate this fast-moving space.
Given the rapid evolution of grocery retail media, we encourage contributions from the community to keep this resource up to date.Currently, you can explore 100+ grocery retail media networks, featuring publicly available data we've gathered (last update: March 2025). You can filter and analyze the options to find the best fit for your digital marketing and retail media strategy.
Want to contribute or update the data? Get in touch with us!
Market Analysis (Q1 2025)
Grocery retail media networks offer unique advantages to brands and advertisers due to their direct connection with everyday consumer purchasing behaviors.
The grocery category stands out in retail media because it combines high-frequency purchases with detailed consumer insights, enabling highly targeted and personalized marketing campaigns.
Retailers like Walmart, Amazon, CVS, and Walgreens leverage their extensive brick-and-mortar presence and strong digital capabilities to offer comprehensive advertising opportunities both online and offline.
The grocery retail media landscape remains closely tied to physical retail, with over 78% of grocery retail media networks maintaining brick-and-mortar stores, facilitating omnichannel strategies that blend in-store promotions with digital advertising. This hybrid model is particularly effective in markets like North America, where dominant players integrate their physical stores seamlessly with digital media offerings.
Additionally, grocery retail media networks often operate as marketplaces, allowing third-party sellers to leverage these platforms to reach shoppers at the exact moment they are making purchasing decisions. Approximately 38% of grocery retailers listed operate marketplace models, indicating significant opportunities for brands to promote broader product assortments and reach diverse consumer segments.Geographically, the grocery retail media sector shows strong regional concentration, notably in North America and EMEA. However, global players such as Amazon successfully scale their grocery offerings internationally, highlighting how robust marketplace capabilities and grocery-specific insights enable effective cross-market advertising strategies. Similarly, regional leaders like Carrefour and Tesco illustrate the power of grocery retail media to deliver localized, highly relevant advertising to consumers.
Ultimately, grocery retail media networks represent an essential channel for brands in the CPG, FMCG, and food & beverage sectors, offering unparalleled proximity to consumer behavior, granular targeting capabilities, and the ability to directly influence in-store and online purchase decisions.
The US and EMEA markets seem to be more advanced, with players like Instacart, Target, Walmart, Ocado, Tesco or Carrefour having strong platforms.
We focus primarily on the US and European markets (top markets are the UK, Germany and France), with partial coverage of LATAM and APAC. Smaller markets are particularly interesting when they are dominated by local retailers that global brands may not necessarily know about. See our full index
For online marketplaces, Retail Media Networks provide a valuable way to monetize customer data and site traffic. For brands or advertisers, Retail Media Networks offer a unique opportunity to reach consumers at critical points in the purchase process, while often providing a more direct attribution of advertising spend to sales.
The data is a mix of technology detected on retailers' websites, data collected from ad tech vendors' websites, and PR and publicly available data. Thanks to the growing retail media community around mimbi, we are getting more and more market insights, that allow us to update data on a monthly basis.
Mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.
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