Free tool

Bulk campaign and ad group name generator

A powerful, yet simple, bulk naming tool for sellers, brands and agencies. It streamlines the process of creating consistent, scalable naming conventions for PPC campaigns and ad groups.

By combining dynamic data like SKUs/ASINs with fixed elements such as match types and brand names, it allows users to effortlessly generate hundreds of campaign and ad group names at once.

This tool is ideal for sellers and agencies managing large-scale advertising accounts, saving time and ensuring naming consistency across their PPC efforts.

Campaign and Ad Group Name Generator

Campaign Settings

Ad Group Settings

FAQs

Questions and answers about our free campaign and ad group name generator

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Why such a tool?

This bulk naming tool automates the creation of campaign and ad group names which are key for Amazon, Criteo, Google Shopping campaigns.
It saves time for advertisers managing large-scale accounts, ensuring naming consistency across hundreds or thousands of campaigns.
The tool reduces human errors in naming, which can be frequent and problematic in manual processes.
By combining dynamic data (like ASINs or SKUs) with fixed elements, it creates flexible, informative names that support better account organization.

Why are naming conventions important

Consistent naming conventions in Amazon PPC and other channels are fundamental for effective account management. They provide a clear organizational structure, making it easier to navigate complex accounts with numerous campaigns and ad groups.
Well-structured names facilitate faster data analysis and reporting, allowing advertisers to quickly sort, filter, and interpret performance data.
Standardized naming also supports team collaboration, ensuring all members can understand and work within the account structure.
Moreover, it enables the effective use of automation tools and scripts that rely on consistent naming patterns. In cases of account audits or handovers, clear conventions make it much easier for new parties to understand the account's strategy and structure, saving time and reducing confusion.

What if I want to contribute?

If you would like to suggest changes or new features, please contact us!

What is mimbi's role in the retail media industry?

mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.
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