Amazon / Criteo / CitrusAds... PPC bid calculator
How do I calculate the optimal bid for Amazon Sponsored Products?
What factors should I consider when setting bids for Criteo campaigns?
On platforms like Amazon, Walmart Connect and Criteo, understanding key metrics like ACOS (Advertising Cost of Sale), and conversion rates is essential for building a profitable campaign. Each of these metrics plays a crucial role in shaping your bid strategy and overall campaign performance.
Our free Sponsored Product Bid Calculator leverages these metrics to help you set the optimal bid for your ads.
This approach helps advertisers optimize bids for greater visibility and conversions, making sponsored product campaigns more effective. Properly calculated bids lead to better ad placement, lower ACOS, and ultimately, a higher return on ad spend.
Our Sponsored Product Bid Calculator is a free tool for advertisers on Amazon, Criteo, and other ad platforms. By entering details like product price, target ACOS (Advertising Cost of Sale), and optional conversion rate, the tool calculates an optimal bid to help you achieve profitability while maximizing ad visibility.
Yes, while widely used for Amazon Ads, this tool can support campaigns on Criteo, CitrusAds, Walmart or any similar platform with PPC ads. Just enter your campaign metrics, and the tool will help estimate the best bid based on your profit goals.
If you would like to suggest changes or new features, please contact us!
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