Amazon PPC Keyword Match Type Advisor
What are the differences between broad, phrase, and exact match types?
How can negative keywords improve my Amazon ad performance?
This free tool helps Amazon advertisers optimize their advertising keyword strategy by recommending different keyword match types based on desired and unwanted search terms.
It analyzes two sets of inputs: your desired search terms and terms you want to avoid. The tool then automatically organizes these keywords into strategic match types, including broad match for wider reach, phrase match for ordered terms, exact match for precision, and negative matches to prevent unwanted ad displays.
Based on this analysis, it provides actionable campaign structure recommendations, guiding sellers on how to organize ad groups and progressively refine their targeting from broad to exact matches while maintaining regular search term review practices.
The Keyword Match Type Advisor is a tool that helps Amazon sellers organizing their target and unwanted keywords into strategic match types. Users simply input their desired search terms and terms they want to avoid, and the tool automatically recommends the most effective keyword match types, along with negative keywords to prevent unwanted ad displays. The tool also provides practical campaign structure guidance.
Amazon covers various keyword match types:
- Broad Match: Captures variations and related searchesPhrase - Match: Triggers ads when terms appear in exact order
- Exact Match: Shows ads only for exact keyword matches
-Negative Exact Match: Blocks specific unwanted terms
-Negative Phrase Match: Blocks phrases containing unwanted terms
If you would like to suggest changes or new features, please contact us!
mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.
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