Margin-based campaign creation
Structure your ad campaigns with product margin levels.
Objective
Implement a straightforward yet effective strategy to create campaigns and ad groups based on product gross margins. By categorizing products into HIGH, MEDIUM, and LOW margin segments, this approach aims to quickly improve overall advertising profitability through tailored bidding strategies.
Key benefits
Improved overall profitability
Margin-driven strategy
Quick implementation
Strategic inventory management
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How it works
Import product data and sort items into high, medium, and low margin groups. Then automatically create campaigns and ad groups for each margin segment.
Data integration and margin calculation
Use mimbi to import product data, including costs and selling prices, from your marketplaces, e-commerce platforms or inventory management systems. Calculate the gross margin for each product.
Margin-based segmentation
Leverage mimbi to categorize products into three segments (HIGH/MEDIUM/LOW) based on their gross margins and thresholds based on your business specifics.
Campaign and ad group structure creation
Utilize mimbi's campaign creation tools to set up a campaign structure that reflects these margin-based segments. Create separate campaigns or ad groups for HIGH, MEDIUM, and LOW margin products.
Avoiding wastage on out-of-stock products
Keyword performance analysis
Performance by campaign strategy
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