Create profit-optimized campaigns based on marketplace costs
Organize products by marketplace costs to create profit-optimized campaign groups.
Objective
Leverage mimbi's advanced platform to organize products based on overall marketplace costs. Input your sales data, commission rates, advertising spend, and ROAS to automatically segment products and create strategic campaign groups that maximize profitability.
Key benefits
Profitability optimization
Cost-efficient scaling
Data-driven budget allocation
Automated cost monitoring
Page in Progress: Content Coming Soon
We are in the process of writing this page. Once completed, you’ll find sections covering the objective, key benefits, and how it works. Thank you for your patience as we finalize the details. We invite you to return soon for the full content.
How it works
Input your product metrics (sales, fees, ad spend, ROAS) to calculate total costs per item. The system then automatically sorts products into efficiency groups and creates tailored campaigns for each cost tier.
Product organization and calculation
Use mimbi COLLECT & TRANSORM to gather key metrics per product: - Total sales revenue - Commission percentage - Advertising spend -Return on Ad Spend (ROAS) And calculate the the overall cost (commission + ads) for each product.
Dynamic labeling
Utilize mimbi to automatically categorize products into cost-efficiency buckets: - Efficient performers (overall cost <15%): High budget priority - Standard range (overall cost 15-25%): Balanced investment - Cost attention (overall cost >25%): Optimization needed
Campaign creation
Leverage mimbi ACTION to build data-driven campaign strategies: - Accelerator campaigns for efficient performers - Maintenance campaigns for standard range products - Recovery campaigns for cost attention products …
Optimization and monitoring
Use mimbi LEARN to track cost metrics and automatically adjust campaigns based on: Overall cost % trends - ROAS performance - Commission impact - Sales velocity
Consolidated multi-country Amazon account stats
Frequent reporting for clients
Weighted share of voice analysis
Ready to break silos?
Datas silos slow your growth. Discover mimbi to make all your channel work together and manage ads for profitability.
