Campaigns: Smart ad management for product variations
Optimize ad spending by only advertising products with sufficient stock in popular variations.
Objective
Implement an intelligent advertising strategy that promotes products only when key variations are in stock. This approach ensures that advertising spend is optimized by focusing on products with a healthy inventory of popular variations, preventing customer frustration and wasted ad spend on items with limited availability. By dynamically managing ads based on the stock status of crucial product variations, advertisers can maximize campaign effectiveness, improve customer experience, and increase overall return on ad spend (ROAS).
Key benefits
Enhanced customer experience
Optimized ad spend
Reduced manual monitoring
Better budget allocation
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How it works
Collects real-time inventory data to track product variations, then automatically adjusts ad campaigns based on stock levels.
Data integration and variation mapping
Use mimbi COLLECT to import real-time inventory data for all product variations from your inventory management systems, marketplaces or ecommerce. Simultaneously, collect advertising data from various retail media networks. Map product variations to their parent products and identify key variations based on historical sales data or predefined criteria.
Inventory analysis and threshold setting
Leverage mimbi TRANSFORM to analyze inventory levels of key variations for each product. Set thresholds for what constitutes adequate' stock levels across important variations (e.g., popular sizes, colors) to determine when a product should be advertised.
Ad eligibility assessment
Continuously evaluate products against the set thresholds. Determine which products have sufficient stock across key variations to be eligible for advertising. Flag products that fall below the threshold for potential ad pausing or bid reduction.
Automated campaign adjustments
Automatically adjust advertising campaigns based on product eligibility. This includes activating ads for products with well-stocked key variations, pausing ads or reducing bids for products with limited variation availability, and reallocating budget to better-stocked items.
Granular insights beyond standard reporting
Comprehensive retail advertising dashboard
Product feed enrichment
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