Amazon Sponsored Products Targeting report
The targeting report provides detailed performance metrics for both targeting expressions and keywords used in Amazon Sponsored Products campaigns.
This report allows advertisers to analyze the effectiveness of their targeting strategies and optimize their ad performance.
New free tools:
- Amazon Keyword Match Analyzer
- Amazon Keyword Match Type Advisor
Key data available
1/Basic Performance Metrics:Impressions, Clicks, Cost per Click (CPC), Click-Through Rate (CTR), Total Cost
2/Conversion Metrics:Purchases (1, 7, 14, and 30-day attribution windows), Units Sold (1, 7, 14, and 30-day attribution windows), Sales (1, 7, 14, and 30-day attribution windows).
3/Same SKU vs. Other SKU Performance: Purchases, Units Sold, and Sales for same SKU and other SKUs
4/Return on Ad Spend (ROAS) and Advertising Cost of Sales (ACOS): ROAS/ACOS for 7 and 14-day click attribution
5/Campaign and Keyword Information: Campaign details (ID, name, budget, status), Keyword details (ID, type, match type, bid), Ad group information
6/Search Performance: Top of Search Impression Share
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How to leverage this Amazon Ads report
Other Amazon reports: Targeting report, Search term report
ContactUse the keywordType filter to analyze performance of different keyword types (broad, phrase, exact) and targeting expressions.
Identify top-performing keywords and targeting expressions to allocate more budget or optimize bids.
Analyze campaign-level metrics to identify high-performing campaigns and those that need improvement.
Use budget utilization data to adjust campaign budgets effectively.
Use ACOS and ROAS metrics to identify keywords or targeting expressions that are most profitable or need optimization.
Analyze performance across different ad groups and match types to refine your campaign structure and targeting approach.
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