Weighted share of voice analysis
Analyze Share of Voice data, weighted by search volumes for different keywords, provided by a Digital Shelf Analytics supplier.
Objective
Conduct a comprehensive analysis of Share of Voice (SOV) data, weighted by search volumes for different keywords, using information provided by your Digital Shelf Analytics supplier. This advanced analysis aims to provide a more accurate representation of a brand's visibility and prominence in the digital marketplace. By incorporating search volume data, advertisers can prioritize high-impact keywords and gain a more nuanced understanding of their competitive position across various product categories and search terms.
Key benefits
High-impact keywords priorization
Accurate competitive analysis
Improved content strategy
Enhanced budget allocation
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How it works
Analyze share of voice data weighted by keyword search volumes from digital shelf analytics and advertising platforms. Identify high-impact keywords to optimize bid strategies, budget allocations, and content priorities across Amazon and other marketplaces.
Data integration
Use mimbi COLLECT to import share of voice data and corresponding keyword search volume information from your Digital Shelf Analytics supplier. Ensure the data includes SOV percentages for your brand and competitors across various keywords and product categories. Get search volume by importing advertising reports from Amazon ads, Criteo...
Data normalization and weighting
Leverage mimbi TRANSFORM to normalize the SOV data and apply weights based on keyword search volumes. Calculate a weighted SOV score for each keyword using the formula: Weighted SOV = (SOV % * Search volume) / Total search volume across all keywords in the category.
Analysis and visualization
Perform in-depth analysis of the weighted SOV data. Create visualizations such as treemaps, bubble charts, and heatmaps to illustrate the relative importance of different keywords and your brand's performance in high-volume search terms. Identify trends, opportunities, and areas of concern in your brand's digital shelf presence.
Strategy optimization and implementation
Based on the insights gained, develop and implement optimized advertising and content strategies. Automatically adjust bid strategies, budget allocations, and content priorities to focus on high-impact keywords where your weighted SOV can be improved.
Top performers discovery
Weather-dependent performance analysis
Item-level profitability view across multiple accounts
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