PPC sales to overall sales ratio monitoring
Maintain a healthy balance between paid and organic sales on e-commerce platforms and marketplaces
Objective
Monitor and maintain a healthy balance between paid and organic sales on retailers and marketplaces. This ratio helps advertisers understand the effectiveness of their PPC campaigns and ensures they're not overly reliant on paid traffic. A balanced ratio indicates a sustainable advertising strategy, while an imbalance may suggest the need for optimizing organic visibility or adjusting PPC spend.
Key benefits
Optimizing ad spend efficiency
Identifying opportunities for organic growth
Preventing over-reliance on paid advertising
Balancing short-term and long-term sales strategies
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How it works
Calculate the ratio of PPC-driven sales to total sales across platforms like Amazon, Mirakl and Criteo. Analyze trends to optimize ad spend efficiency and balance paid and organic growth strategies.
Data collection
Use mimbi COLLECT to import advertising spend data and sales data from various platforms. Connect to advertising sources like Amazon Ads, Criteo for PPC data. Import sales data from platforms such as Amazon Seller Central, and other e-commerce channels via Channeladvisor, Lengow or similar aggregators.
Data integration and calculation
Leverage mimbi TRANSFORM to combine and process the collected data. Calculate the ratio of PPC-driven sales to total sales for each product, category, or overall account. This step allows you to see what percentage of your sales are attributed to paid advertising efforts.
Trend analysis and visualization
Utilize mimbi SHARE to analyze trends in your PPC to overall sales ratio over time from your BI tools (PowerBI, Looker…). Create visualizations such as line graphs or heatmaps to easily identify patterns or shifts in the ratio. This analysis can help you spot seasonal trends, the impact of major promotional events, or gradual changes in organic vs. paid performance.
ACOS and TACOS correlation analysis
Target vs. actual metrics variance analysis
Smart ad management for product variations
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