Maximum Bid vs. actual Bid analysis
Analyze the gap between manual maximum bids and final adjusted bids to better control advertising costs.
Objective
Compare the difference between manually set maximum bids and actual bids applied after all adjustments (placement multipliers, dynamic bidding, audience boosts) to understand true bid exposure and prevent unexpected spend increases. This analysis helps advertisers maintain better control over their advertising costs by revealing the real impact of various bid adjustments on their campaigns.
Key benefits
Cost control
Transparency
Time Savings
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How it works
Data collection
Import set maximum bid data and actual bid data from advertising platforms via mimbi COLLECT. Gather bid adjustment settings data (placement multipliers, dynamic bidding configurations, audience boosts)
Delta analysis
Calculate the difference between set max bids and actual bids.Track bid variations over time and identify campaigns with significant bid exposure variance.
Optimization
Identify opportunities to adjust base bids. Fine-tune bid multipliers based on actual performance.
Marketplace sales lifetime value calculation
Weather-dependent performance analysis
Business Intelligence integration
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