Create campaigns automatically using product attributes
Automate campaign and ad group creation using product attributes to efficiently organize and target ads.
Objective
Streamline and automate the process of creating multiple sponsored products campaigns and ad groups based on various product feed attributes such as categories, price levels, and margins. This approach aims to save time, ensure consistency, and improve the granularity and relevance of your advertising efforts across your entire product catalog.
Key benefits
Time efficiency
Consistency and organization
Granular control
Data-driven optimization
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How it works
Import your product catalog data and define segmentation rules based on attributes like price and category. mimbi platform then automatically creates structured campaigns following your rules and template.
Data integration and preparation
Use mimbi COLLECT to import your complete product catalog data, including all relevant attributes (categories, prices, margins, etc.) from your e-commerce platforms, feed management platform, PIM or ERP.
Attribute-based segmentation
Leverage mimbi TRANSFORM to segment your product catalog based on the chosen attributes with SCOPES. Define rules for grouping products into campaigns and ad groups (e.g., by category, price range, or profit margin brackets).
Campaign structure template creation
Utilize mimbi's campaign creation tools to design your campaigns and ad groups based on your defined SCOPES and segmentation rules. This process creates a structured, attribute-based campaign hierarchy across your entire catalog.
E-commerce data model integration
Unified data for diverse teams
Target vs. actual metrics variance analysis
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