Marketplaces'
Top Retail Media Networks
The online marketplace and retail media businesses have become increasingly intertwined in recent years, creating a highly dynamic relationship. As e-commerce continues to grow and evolve, the overlap between these two sectors has become more pronounced, leading to new opportunities and challenges for businesses operating in both spaces. As global brands and marketplace sellers seek to maximize their presence in this complex and diverse market, this index offers a solution to enhance transparency.
2024 list of online marketplaces with commerce media networks
How big is the retail media industry for online marketplaces? How many retail media networks are there? Who are the top networks in the industry?
The retail media market is booming, with online-only players (like Amazon, Zalando or Cdiscount) operating large advertising networks.
Global/local brands and sellers are finding it increasingly difficult to navigate this space with numerous options like Amazon, Mirakl or eBay.
At mimbi, we decided to collect as much data as possible and share it with the community. As this is a fast moving environment, we also expect the community to help us update, correct and evolve this table to make it a collaborative database that everyone can use.
For now, you’ll find 80+ commerce media networks operated by online marketplaces with public data we collect (last update November, 2024) for each of them that you can filter.
If you would like to participate, please contact us!
FAQs
Questions and answers about our 2024 Top Online Marketplaces with Retail Media Networks list
ContactIn the US, Amazon and Walmart are the strongest players. In Europe, the market is fragmented, and while Amazon is still a strong player, local players can be strong, such as grocery chains (e.g. Carrefour or Tesco) that dominate the FMCG space. We also identify market leaders like Allegro (Poland) or BOL (Netherlands).
We focus primarily on the US and European markets (top markets are the UK, Germany and France), with partial coverage of LATAM and APAC. Smaller markets are particularly interesting when they are dominated by local retailers that global brands may not necessarily know about. See our full index
For online marketplaces, Retail Media Networks provide a valuable way to monetize customer data and site traffic. For brands or advertisers, Retail Media Networks offer a unique opportunity to reach consumers at critical points in the purchase process, while often providing a more direct attribution of advertising spend to sales.
The data is a mix of technology detected on retailers' websites, data collected from ad tech vendors' websites, and PR and publicly available data. Thanks to the growing retail media community around mimbi, we are getting more and more market insights, that allow us to update data on a monthly basis.
mimbi.io provides a retail media intelligence platform designed to help both brands and agencies better allocate their budgets and inform the next cycle of their advertising strategy. It provides data aggregation to bring together retail media networks, business data and teams in a transparent way.
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Join the mimbi platform now to move faster and break down silos!
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