Criteo
Retail Media
Line Item report

Key data available

Data in this report includes performance metrics such as impressions and clicks, conversion metrics, budget information, temporal data, campaign structure details, and account and retailer information, providing a comprehensive view of individual ad group performance within campaigns.

1/Performance Metrics:Impressions:
- Number of times ads were displayed
- Clicks: Number of clicks on ads
- Click-Through Rate (CTR): Can be calculated from impressions and clicks
- Spend: Total cost including platform fees

2/Conversion Metrics:
- Attributed Orders: Number of orders attributed to ads
- Attributed Sales: Revenue attributed to ads
- Attributed Units: Number of units sold attributed to ads
- Return on Ad Spend (ROAS): Can be calculated from attributed sales and spend

3/Budget Information:
- Budget: Total budget for the line item
- Budget Spent: Amount of budget used
- Budget Remaining: Available budget

4/Temporal Data:
- Date: Daily performance data
- Start Date: When the line item began running
- End Date: When the line item will stop running
- Created At: When the line item was created
- Updated At: When the line item was last updated

5/Campaign Structure:
- Campaign ID and Name
- Line Item ID and Name
- Line Item Type (e.g., search, display, sponsored products)
- Line Item Status (e.g., active, paused, ended)

6/Account and Retailer Information:
- Account ID and Name
- Retailer ID and Name
- Target Retailer ID
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