Google Analytics

Transform your analytics strategy with comprehensive data integration and advanced insights

mimbi empowers marketers and analysts to leverage Google Analytics 4 data with unprecedented depth and efficiency. By integrating GA4 with your commerce data, mimbi takes your data analysis and decision-making to new heights.

Unlock the full potential of your Google Analytics 4 data

Challenge
Businesses struggle to effectively integrate and analyze Google Analytics 4 data alongside their other commerce and advertising data sources. Fragmented analysis and manual data collection create complexity and impede actionable insights.

Solution
mimbi seamlessly integrates your Google Analytics 4 data with your commerce, advertising, and sales data into a unified platform. This holistic approach enables smarter analysis, deeper insights, and data-driven decision-making.

Revolutionize your analytics with mimbi's GA4 integration

Comprehensive data integration

• Easily consolidate data from Google Analytics 4 with other commerce and advertising platforms
• Eliminate manual, time-consuming data extraction and processing
• Unify web analytics, media, sales, catalog, and digital shelf data in one secure platform

Intelligent data-driven actions

• Utilize your enriched GA4 data to inform targeted, business-driven campaigns across channels
• Automatically adapt strategies based on user behavior and conversion patterns
• Deploy insights quickly and efficiently across your marketing ecosystem

Advanced analysis and insights

• Gain a complete view of your customer journey across all touchpoints
• Create customized, cross-channel reports for deeper insights
• Implement dynamic analysis based on real-time data and market signals

Seamless tech stack integration

• Leverage your existing BI tools and data warehouses for advanced visualization of GA4 data
• Reduce reliance on expensive technical resources for data analysis
• Make faster, data-driven decisions with less dependence on IT

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About Google Analytics 4

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Google Analytics 4 (GA4) is the latest generation of Google's web and app analytics platform. It uses an event-based data model to deliver user-centric measurement, cross-platform analysis, and AI-powered predictive insights. GA4 is designed to be privacy-centric, future-proof, and to provide a more complete understanding of how customers interact with businesses across various platforms and devices.

More about Google Analytics 4 API: https://developers.google.com/analytics/devguides/reporting/data/v1