Performance Max

Transform your Google Ads strategy with data-driven Performance Max campaign creation and optimization

mimbi empowers advertisers to create, manage, and optimize Google Performance Max campaigns with unprecedented precision and efficiency. By leveraging comprehensive commerce data, mimbi takes your Google Performance Max advertising to the next level.

Harness the power of integrated commerce data

Challenge
Sellers and brands struggle to effectively create and manage Google Performance Max campaigns while leveraging their vast digital retail data. Disjointed analysis and manual reporting from multiple sources create complexity and hinder optimization efforts.

Solution
mimbi automates your Performance Max campaign management by integrating your commerce, advertising, and sales data into a unified platform. This holistic approach allows for smarter campaign creation and data-driven optimization.

Elevate your Google Performance Max campaigns with mimbi

Intelligent campaign creation

• Leverage your enriched product catalog to create targeted, business-driven Performance Max campaigns
• Automatically adapt to market signals and product changes in real-time
• Deploy campaigns quickly and efficiently across Google Ads and other retail media networks

Comprehensive data integration

• Easily consolidate performance data from Google Ads, Google Analytics, and other networks
• Eliminate manual, time-consuming data extraction
• Unify media, sales, catalog, and digital shelf data in one secure platform

Advanced analysis and optimization

• Gain a complete view of your Performance Max campaign performance alongside other channels
• Create customized, cross-channel reports for deeper insights
• Implement dynamic optimization based on real-time data and market signals

Seamless tech stack integration

• Leverage your existing BI tools and data warehouses for advanced visualization
• Reduce reliance on expensive technical resources
• Make faster, data-driven decisions with less dependence on IT

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About Google Performance Max

Google Performance Max is an automated, goal-based campaign type that allows advertisers to access all of Google's advertising channels from a single campaign. It uses machine learning to optimize performance across Google's properties, including Search, Display, YouTube, Gmail, and Discover. Performance Max campaigns are designed to complement keyword-based Search campaigns to help advertisers find more converting customers across Google's channels and inventory.

About: https://developers.google.com/google-ads/api/performance-max

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