Google Ads

Elevate your Google Shopping strategy with data-driven campaign creation and optimization

mimbi empowers brands and sellers to create, manage, and optimize Google Shopping campaigns with unparalleled precision and efficiency. By leveraging comprehensive commerce data, mimbi takes your Google Shopping advertising to new heights.

Unlock the potential of integrated commerce data

Challenge
Advertisers struggle to effectively create and manage Google Shopping campaigns while leveraging their extensive e-commerce data. Fragmented analysis and manual reporting from multiple sources create complexity and impede optimization efforts.

Solution
mimbi streamlines your Google Shopping campaign management by integrating your commerce, advertising, and sales data into a unified platform. This holistic approach enables smarter campaign creation and data-driven optimization.

Elevate your Google Shopping campaigns with mimbi

Intelligent campaign creation

• Utilize your enriched product catalog to create targeted, business-driven Google Shopping campaigns
• Automatically adapt to market signals and product changes in real-time
• Deploy campaigns quickly and efficiently across Google Shopping and other retail media networks

Comprehensive data integration

• Easily consolidate performance data from Google Ads, Google Merchant Center, and other networks
• Eliminate manual, time-consuming data extraction
•  Unify media, sales, catalog, and digital shelf data in one secure platform

Advanced analysis and optimization

• Gain a complete view of your Google Shopping performance alongside other channels
• Create customized, cross-channel reports for deeper insights
•  Implement dynamic optimization based on real-time data and market signals

Seamless tech stack integration

•  Leverage your existing BI tools and data warehouses for advanced visualization
•  Reduce reliance on expensive technical resources
•  Make faster, data-driven decisions with less dependence on IT

About Google Shopping

Google Shopping is a powerful platform that allows retailers to showcase their products directly in Google search results and dedicated shopping tabs. It combines the Google Merchant Center, where product information is managed, with Google Ads, where shopping campaigns are created and optimized. Google Shopping offers various ad formats including Product Shopping ads, Showcase Shopping ads, and Local Inventory ads.

‍

Google Shopping reports examples:

• Price competitiveness report: https://www.mimbi.io/reports/google-price-competitiveness-report
• Product Performance: https://www.mimbi.io/reports/google-product-performance
• Best sellers: https://www.mimbi.io/reports/google-product-best-sellers-report

‍

‍

More about Google Shopping API: https://developers.google.com/shopping-content/guides/quickstart

‍

‍