Criteo

Transform your Criteo Commerce Media strategy with data-driven campaign creation and optimization

mimbi empowers brands and sellers to create, manage, and optimize Criteo sponsored product campaigns with unprecedented precision and efficiency. By leveraging comprehensive commerce data, mimbi takes your Criteo advertising to the next level.

‍Unlock the power of integrated commerce data

Challenge:

Brands struggle to effectively create and manage Criteo campaigns while leveraging their vast digital retail data. Disjointed analysis and manual reporting from multiple sources create complexity and hinder optimization efforts.

Solution:

mimbi streamlines your Criteo campaign management by integrating your commerce, advertising, and sales data into a unified platform. This holistic approach allows for smarter campaign creation and data-driven optimization.

Elevate your Criteo campaigns with mimbi

Intelligent campaign creation

• Leverage your enriched product catalog to create targeted, business-driven Criteo campaigns. 
• Automatically adapt to market signals and product changes in real-time
• Deploy campaigns quickly and efficiently across Criteo and other retail media networks

Comprehensive data integration

• Easily consolidate performance data from Criteo RMP and other networks
• Eliminate manual, time-consuming data extraction
• Unify media, sales, catalog, and digital shelf data in one secure platform

Advanced analysis and optimization

• Gain a complete view of your Criteo campaign performance alongside other channels
• Create customized, cross-channel reports for deeper insights
• Implement dynamic optimization based on real-time data and market signals

Seamless tech stack integration

• Leverage your existing BI tools and data warehouses for advanced visualization
• Reduce reliance on expensive technical resources
• Make faster, data-driven decisions with less dependence on IT

‍

About Criteo

Initially known for its retargeting solutions, Criteo has strategically transformed itself into a dominant commerce media player with its Criteo Retail Media Platform, which powers major retail media networks around the world.

This evolution has been supported by key acquisitions such as Hooklogic, Storetail, Mabaya, IPONWEB and Brandcrush, which have further strengthened Criteo's ability to connect advertisers and retailers on a global scale (with its Commerce Max and Commerce Grids offerings).

‍

Criteo reports examples:

• Campaign report: https://www.mimbi.io/reports/criteo-retail-media-campaign
• Line item report: https://www.mimbi.io/reports/criteo-line-item-ad-group
• Keyword report: https://www.mimbi.io/reports/criteo-retail-media-keyword

‍

With mimbi, benefit from unified Criteo data from:
Criteo Retail Media Platform: https://developers.criteo.com/retail-media/docs