Amazon

Transform your Amazon business strategy with comprehensive data integration and automated campaign optimization

mimbi unifies your Amazon ecosystem - Advertising, Seller Central, and Vendor Central - into a powerful, integrated platform for creating and optimizing sponsored product campaigns with unprecedented precision and efficiency.

Challenge:
Businesses operating on Amazon face complexity managing multiple data sources across advertising, seller, and vendor operations. Fragmented systems, multiple Amazon accounts and manual processes create inefficiencies and missed optimization opportunities.

Solution:
mimbi provides a unified platform that integrates all your Amazon data sources - from advertising to sales to inventory - enabling automated campaign management and optimization driven by comprehensive business intelligence for Sellers, Brands and Agencies.

Comprehensive Amazon data integration

Advertising data

• Amazon Ads API integration for sponsored products, brands, and display
• Campaign performance metrics and audience insights
• Budget and bidding data
• Amazon Marketing Cloud (AMC)

More about our Amazon Ads integration

Seller Central data

• Order and transaction history
• Inventory levels and forecasts
• Product catalog and pricing
• Performance metrics and reports

More about our Amazon Seller Central integration

Vendor Central data

• Purchase orders and forecasts
• Retail procurement data
• Direct fulfillment operations
• Retail analytics and insights

More about our Amazon Vendor Central integration

Key platform capabilities

Intelligent campaign automation

• Create data-driven sponsored product campaigns using unified Amazon signals
• Automatically adjust based on inventory, pricing, and performance
• Deploy across multiple Amazon marketplaces efficiently
• Optimize bids and budgets 

Advanced analytics & optimization

• Consolidated view of advertising and sales performance
• Cross-channel reporting and analysis
• Customizable KPIs and reporting dashboards

Seamless integration

• Connect with existing BI tools and data warehouses
• Automated data synchronization
• Secure API connections
• Support for multiple data formats

Business benefits

• Eliminate manual data consolidation across Amazon platforms
• Make faster, more informed decisions with unified insights
• Optimize advertising spend based on true business performance
• Scale operations efficiently across multiple marketplaces
• Reduce technical overhead and complexity

‍

About Amazon  

Amazon operates an extensive e-commerce ecosystem.

Businesses can sell on  Amazon either as a Vendor, where Amazon buys and resells their products, or as a Seller, where they list and sell products directly to consumers through the Amazon Marketplace, while advertising tools like Amazon Ads and Amazon DSP allow brands to promote products and reach audiences both on and off  Amazon.  

Amazon ads reports:

• Campaign report: https://www.mimbi.io/reports/amazon-sponsored-products-campaign
• Search term report: https://www.mimbi.io/reports/amazon-sponsored-products-search-term
• Product targeting report: https://www.mimbi.io/reports/amazon-sponsored-products-targeting

‍

‍With mimbi, benefit from unified Amazon data from:  

• Amazon Ads & DSP: https://advertising.amazon.com/about-api 
• Amazon Vendor & Seller : https://developer-docs.amazon.com/sp-api/