Campaigns with Single Product Ad Groups (SPAGs)
Automate single product ad groups creation with to gain granular control & optimize performance.
Objective
Streamline and automate the creation of multiple single product ad groups (SPAGs) to enhance control and relevance in your advertising strategy. By segmenting your product catalog at the most granular level (SKUs), SPAGs allow for precise control and performance tracking. This approach ensures better optimization for high-margin or high-potential products while improving ROI and campaign scalability.
Key benefits
Granular control
Time Efficiency
Data-driven optimization
Page in Progress: Content Coming Soon
We are in the process of writing this page. Once completed, you’ll find sections covering the objective, key benefits, and how it works. Thank you for your patience as we finalize the details. We invite you to return soon for the full content.
How it works
Import your product catalog and segment products into individual ad groups using based on attributes. Then, automate campaign creation to ensure precise performance tracking for each product.
Data integration and preparation
Use mimbi COLLECT to seamlessly import your entire data, including attributes like SKU, price, category, profit margin, and stock levels. Data is retrieved directly from your e-commerce platform, feed management tools, or ad platforms, ensuring accuracy and real-time updates.
Attribute-based segmentation
Leverage mimbi to isolate individual products for single ad group campaigns. With SCOPES, define rules to segment each product based on its unique attributes, such as price thresholds, high-margin items, or promotional products.
SPAG creation
Use mimbi's campaign builder to create your single product ad groups. The result: a fully automated, consistent structure with each product having its own tailored ad group for greater control and performance monitoring.
Extended data storage history
Marketing channels strategy adaptation
E-commerce data model integration
Ready to break silos?
Datas silos slow your growth. Discover mimbi to make all your channel work together and manage ads for profitability.
