Prioritize key products in retail media campaigns
Organize and label products to create targeted sponsored campaigns that match your business goals.
Objective
Leverage mimbi's advanced product organization and labeling features to create targeted campaigns that align with your specific business goals. This approach allows you to dictate which products get prioritized, with customized budgets and targets, enabling you to direct your retail media campaigns towards achieving your unique business objectives.
Key benefits
Flexible campaign management
Strategic product prioritization
Improved profitability
Seasonal and inventory management
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How it works
Import your product data, then create custom labels to organize items into strategic groups for targeted campaigns. These labeled groups automatically sync with your retail media campaigns for more focused advertising.
Product organization
Use mimbi COLLECT to import your product catalog and sales data from various platforms (e.g., Amazon Seller, Lengow).
Dynamic labeling
Utilize mimbi TRANSFORM to create custom labels and organize products into strategic buckets based on various criteria (e.g., newness, performance, seasonality).
Campaign creation
Leverage mimbi ACTION to create dynamic campaigns and ad groups based on your custom labels and product buckets.
Optimization and monitoring
Use mimbi LEARN to analyze campaign performance and make data-driven adjustments to your product prioritization strategies.
Marketing channels strategy adaptation
Keyword efficiency analysis: Search volume vs. purchase
Margin-based campaign creation
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