Campaign creation using organic share of voice
Create targeted ad campaigns based on products' organic visibility levels.
Objective
Leverage organic share of voice (SOV) data to strategically create and structure sponsored products advertising campaigns and ad groups. This approach aims to balance organic and paid visibility, optimize ad spend efficiency, and improve overall market presence for your products on marketplaces.
Key benefits
Improved market presence
Efficient budget allocation
Balanced visibility
Tailored keyword strategies
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How it works
Import organic visibility data and segment products by their share of voice levels. Then automatically create tailored campaigns with different bidding strategies based on each product's current visibility strength.
Data collection and integration
Use mimbi to import organic share of voice data for your products from Digital Shelf Analytics tools (Dataimpact, Jungle Scout…), along with other relevant metrics such as sales data and current advertising performance (Amazon Vendor/Sellers, Ads, Criteo…).
SOV-based product segmentation
Use mimbi to segment your products based on their organic share of voice. Create categories such as "High SOV," "Medium SOV," and "Low SOV," or use more granular segmentation as needed. You can even combine ad impression numbers to calculate a weighted share of voice at the keyword or SKU level.
Campaign strategy development
Leverage mimbi to develop tailored campaign strategies for each SOV segment. For example, products with low organic SOV might require more aggressive advertising to boost visibility, while high SOV products might focus on defending their position or targeting specific high-value keywords. Implement mimbi's automation features to create campaigns and ad groups accordingly.
Campaign naming convention compliance
Create campaigns automatically using product attributes
Avoiding wastage on out-of-stock products
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