Blogs about

Mimbi platform

October 17, 2024

6 advanced analytics to optimize your retail media campaigns

Smart advertisers know that data is the secret sauce for campaign success. Let's explore six advanced analyses you can perform to take your retail media campaigns to the next level.
October 17, 2024

Mastering your product portfolio: optimize campaigns with mimbi

Transforming your product portfolio into something actionable requires deep insights that go beyond surface-level data.
October 17, 2024

The importance of SCOPES in aligning Retail Media strategies with business objectives

‍As a brand or marketplace seller, you are constantly challenged to create, analyze, and optimize campaigns that drive results and align with key business objectives. Whether you’re launching a new product, defending market share, or looking to boost profitability, it’s essential to ensure your campaign strategies and KPIs are tailored to your unique goals and constraints.
Retail media budget monitoring
October 17, 2024

Mastering Retail Media: 5 essential indicators to monitor Retail Media budgets (Part 3)

Discover 5 powerful indicators to effectively monitor and optimize your retail media advertising budgets. mimbi's analytics platform provides brands and agencies with insights to proactively manage pacing, maximize ROI, and minimize wasted spend.
October 17, 2024

Mastering Retail Media: 5 ways mimbi TRANSFORM drive (even more!) results (Part 2)

Discover how mimbi TRANSFORM simplifies data transformations and analysis for retail media managers. From test and learn management to out of stock impact analysis, explore 5 advanced use cases that showcase the platform's versatility and effectiveness in maximizing your retail media impact.
mimbi transform data
October 17, 2024

Mastering Retail Media: 5 ways mimbi TRANSFORM drives results (Part 1)

Discover 5 powerful use cases of mimbi TRANSFORM for retail media managers. From custom labels to automated KPI calculations, learn how to maximize your impact.
mimbi TRANSFORM
October 17, 2024

TRANSFORM: Empowering non-technical teams with no-code Retail Media Analytics

mimbi TRANSFORM - the easiest way for retail media teams to go from raw data to powerful insights without writing a single line of code.
mimbi SQUARE
October 17, 2024

Unlocking Retail Media success: Introducing Square

SQUARE is the most advanced data model for Retail Media and Commerce Analytics (Amazon, Criteo...). Take control of your commerce data and move faster.
Amazon ads ROI
October 17, 2024

3 key reports to manage Amazon ads for profitability

Brand Analytics, Inventory, and Returns — provide tremendous insights into increase Amazon ads ROI
October 17, 2024

The Retail Media advantage you didn't know you had as a Marketplace Seller

In this post, we’ll explore the limitations of current retail media analytics and outline the key features marketplace sellers should look for, especially when using a marketplace aggregator.
October 17, 2024

Integrating insights: merging Digital Shelf and Retail Media data for enhanced results

Success in this new environment requires understanding how digital shelf content and retail media efforts connect to drive product performance. By linking analytics across organic and paid channels, brands can make smarter optimization decisions and get the most from their retail media budgets.

Ready to join the future of retail media?

Join our beta user community and help develop the next generation of retail media tools!