Focusing solely on ACOS may lead you to miss significant growth opportunities, especially if you sell products that customers purchase repeatedly.

When brands are constantly looking for exciting opportunities to drive incremental growth across channels, they are actually fighting the threat of cannibalization.

Changing your retail media platform can bring significant benefits. However, without a robust migration strategy, advertisers and agencies face risks.

From navigating differences in data privacy regulations to balancing global scale with local relevance, strategies are needed to consolidate insights and drive performance across markets. This article will explore the key obstacles global teams face in unlocking the full potential of retail media, and provide solutions to address these multifaceted challenges.

TACOS (Total Advertising Cost of Sales), a metric that's gaining traction over traditional ROAS (Return on Advertising Spend), especially when it comes to compare performances across various Retail Media networks.

As a brand or agency investing in retail media advertising, maximizing your return on ad spend (ROAS) is critical. With the right optimization strategies, retail media can drive substantial incremental sales both online and in-store.In this comprehensive guide, we'll provide 10 actionable tips to help you improve ROAS from your retail media campaigns based on industry best practices.

In this post, we'll explore the key requirements brands and agencies should look for when evaluating retail media analytics platforms.

Retail media represents a huge opportunity, but capitalizing on its precision targeting requires connecting siloed data sources. This article examines the obstacles brands face consolidating customer, channel, infrastructure, and organizational data as well as strategies to integrate insights across touchpoints and maximize retail media ROI.

As an agency, monitoring client campaigns across retail media networks is challenging. This guide teaches you how to build professional dashboards with the right metrics, automate reporting, and avoid common mistakes.